Job Description

Position Overview:

The Chief Revenue Officer (CRO) will be responsible for developing and executing a comprehensive revenue strategy to drive top-line growth and profitability. Reporting directly to the CEO, the CRO will oversee multiple P&Ls and lead the sales, eCommerce, and marketing teams. This role requires a visionary leader with deep experience in the CPG, or wellness industries, along with a strong track record in people leadership and scaling businesses.

Key Responsibilities

• Develop and implement a comprehensive revenue strategy aligned with the company’s long-term growth objectives
• Oversee multiple P&Ls, ensuring revenue growth, profitability, and operational efficiency across business units
• Lead and mentor high-performing sales, marketing, and eCommerce teams, fostering a culture of accountability, collaboration, and innovation
• Identify new revenue streams, market opportunities, and partnerships to expand market share and enhance competitive positioning
• Establish and maintain strong relationships with key stakeholders, including customers, partners, and investors
• Utilize data-driven insights and market trends to optimize pricing strategies, product positioning, and go-to-market approaches
• Drive customer acquisition, retention, and brand growth strategies to enhance revenue performance
• Collaborate with the executive leadership team to align revenue goals with overall business objectives

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Qualifications & Experience

• Proven experience in a senior revenue leadership role within the CPG, or wellness industries
• Demonstrated success in managing and growing multiple P&Ls with a focus on profitability and scalability
• Extensive experience in leading and developing high-performance teams across sales, marketing, and business development
• Strong analytical skills with the ability to leverage data to drive strategic decision-making
• Exceptional communication and negotiation skills, with a track record of building and maintaining key relationships
• Entrepreneurial mindset with a results-driven approach and a passion for innovation
• Bachelor’s degree in Business, Marketing, Finance, or a related field; MBA preferred

Benefits include medical/dental/vision insurance, 401K match, short and long-term disability, PTO, and sick time

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