Job Description

We are seeking a strategic and creative Digital Content Manager to lead content strategy, social media, digital advertising, and e-commerce integrations across multiple beauty and personal care brands. This role oversees videography, social media, and community engagement teams, driving brand awareness, customer engagement, and revenue through compelling content and performance-driven campaigns. Key Responsibilities:

• Develop and execute multi-platform content strategies that align with brand goals and resonate with target audiences.
• Lead and mentor creative and social teams, fostering growth, collaboration, and high-quality execution.
• Plan and manage digital advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, and Pinterest.
• Oversee content creation, including video, photography, and copy for websites, social media, email, and ad placements.
• Maintain and update content on CMS platforms (e.g., WordPress, Shopify); implement SEO best practices to boost organic performance.
• Analyze performance data using GA4, Meta Ads Manager, and other analytics tools; provide insights to optimize campaigns.
• Manage Instagram, Facebook, and TikTok Shops; set up Meta Commerce Manager and ensure accurate product integration.
• Build and execute monthly content calendars across 10-12 beauty brands on platforms such as Instagram, TikTok, YouTube, and Pinterest.
• Coordinate influencer outreach and campaigns using platforms like Aspire, Grin, or Upfluence.
• Organize and manage brand event coverage including live streams and social media activations.
• Collaborate with marketing, design, and sales teams on product launches, seasonal promotions, and branded campaigns.
• Other duties may be assigned by management as needed

• 5-7 years of professional experience in digital marketing, content strategy, or social media management.
• 3+ years leading and developing creative teams.
• Proven success in managing paid ad campaigns and social accounts across major platforms.
• Strong knowledge of SEO, CMS platforms (e.g., WordPress, Shopify), and social commerce tools.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite, and scheduling platforms like Later, Planoly, or Sprout.
• Analytical mindset with experience using GA4, UTM tracking, Meta Pixel, and platform-specific analytics.
• Excellent written and verbal communication skills; strong brand voice and copywriting abilities.
• Up-to-date with trends in social, digital advertising, and e-commerce.

• Experience with e-commerce, influencer marketing platforms, and brand launching in direct-to-consumer industries such as Shopify, WordPress, or other eCommerce CMS platforms.
• Basic skills in video editing and design (CapCut, Adobe Premiere, Photoshop).
• Familiarity with paid media tactics such as boosting, dark posts, and custom audiences. Universal Beauty Products

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