Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you. The Digital Marketing Manager will drive operational excellence across the paid media campaign lifecycle, from writing compelling ad copy and executing high-ROI campaigns. This is a crucial, high-impact role for an analytical thinker who will work directly with Demand Generation teams to ensure digital campaigns achieve desired business outcomes in lead and revenue growth. What you’ll do Develop, implement, and manage a comprehensive paid media strategy across various channels, including PPC, display advertising, audio advertising, and paid social campaigns. Manage and optimize the digital marketing budget, ensuring effective resource allocation to maximize channel performance and ROI. Collaborate directly with Demand Generation teams to align digital campaign objectives with overarching business outcomes and lead generation goals. Create, write, and A/B test ad copy for all paid campaigns, ensuring messaging is tailored for specific target audiences and performance objectives. Collaborate with the design and content teams to ensure all ad creatives and campaign messaging is aligned with brand guidelines. Work closely with trade media vendors and industry publishers for digital advertising campaigns (e.g., sponsored content, targeted display). What experience you need A Bachelor’s Degree in Marketing, Business, or a related field. Minimum of 5+ years of experience directly managing paid digital acquisition campaigns (PPC, Display, Paid Social). Demonstrable, hands-on experience and proficiency with Google Ads, LinkedIn Ads Manager, and Meta Ads Manager (Facebook/Instagram). Proven proficiency with Google Analytics 4 (GA4), specifically in tracking and reporting campaign-specific KPIs and ROI. Expertise in copywriting for digital advertising and a track record of successful A/B testing for ad creatives/copy. What could set you apart Direct experience with a high-growth B2B or e-commerce brand. Experience with Google Tag Manager Working knowledge of design using platforms like Canva to create or modify ad creatives. Experience with analytics and data visualization tools like Tableau or Google Data Studio (Looker Studio). Certification in Google Ads or a specialized certification in a social media advertising platform. Working knowledge of SEO principles and keyword research to inform paid strategy. Primary Location: USA-St. Louis-Clayton Function: Function - Marketing Schedule: Full time #J-18808-Ljbffr Kount
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