Job Description

ABOUT THE POSITION

The Digital Marketing Manager is responsible for developing and implementing digital marketing strategies, managing campaigns across various channels, data tracking and result measurement, optimizing performance, and budget oversight, working in collaboration with Marketing leadership. Additionally, this position works with both internal and external partners to produce campaigns that promote products, services, and/or brand awareness across online platforms. The role requires a combination of creativity, analytical skills, and technical expertise.

NORMAL DAY-TO-DAY WORK

1. Create and execute a digital marketing strategy that aligns with overall marketing and business objectives. This involves working with others on the team to identify target audiences, determine key performance indicators (KPIs), selecting appropriate digital channels and tactics.
2. Manage digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media retargeting, display networks, broadcast TV and email distribution.
3. Utilize various analytical tools to track and measure the performance of marketing campaigns. Generate regular reports that provide insights on key metrics. Use the data to generate reports that provide actionable insights for improvement and content for internal feedback (monthly Buzz).
4. Work with cross-functional teams including designers, content writers, internal stakeholders, social media managers and external partners to ensure timely execution of digital marketing initiatives.
5. Collaborate with internal web developers and content producers to ensure Civic's website is optimized for search engines and aligns with overall digital marketing strategy. Monitor website performance, analyze website traffic data and user behavior/performance metrics, and implement improvements or A/B testing.
6. Manage and allocate digital marketing budgets effectively, ensuring optimal return on investment.
7. Keep up to date on current digital marketing trends, best practices, and emerging technologies. Continuously learn and explore new opportunities to improve digital marketing strategies and techniques.
8. Proactively advise internal clients on identifying new and upcoming marketing opportunities.
9. Build and maintain relationships with external vendors and digital media consultants.

JOB QUALIFICATIONS

Here are a few qualifications you MUST have to be qualified for this position.

1. BA/BS in marketing, communications, or a related field.
2. A minimum 7 to 9 years working in digital marketing or in a similar role, with 1-3 in management.
3. Demonstrated leadership experience in a highly collaborative marketing environment.
4. PC proficient including Microsoft Office (Word, Excel, PowerPoint, Access, Outlook) and the Internet.
5. Ability to function in a Consumer business office environment and utilize standard office equipment including but not limited to: PC, copier, telephone, etc.
6. Ability to lift a minimum of 25 lbs. (file boxes, computer printer).
7. Travel required on occasion.

Here are a few qualifications we'd LIKE for you to have.

1. Working experience utilizing various marketing channels, including (but not limited to): email marketing, in-app advertising, SMS, social media, Display, etc.
2. MBA or certification in Digital Marketing.
3. Previous experience working with Media agencies and campaign budgets.
4. Experience working with Google's suite of marketing products, managing a CRM or MCIF system, and/or marketing project management software.

OUR CULTURE

Our organization believes we can all do well by doing good. We value the contributions of diverse minds and prioritize the success and wellbeing of our employees. We also believe every person in our organization plays a role in supporting a healthy environment and helping to achieve our goal of prosperity for all. To this end, we recruit bright, energetic, and talented people to be members of our team. In return, we offer a dynamic workplace that presents opportunities for professional advancement and individual growth. We strive to always display integrity, self-awareness, courage, and respect for one another while continuing to seek opportunities to learn. We really believe that when our employees succeed, our community wins.

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