Job Description
Job Opening: Digital Marketing Specialist
Greenville Federal Credit Union is seeking a Digital Marketing Specialist to join our marketing team. In this role, you will be responsible for managing our marketing automation platform and implementing digital marketing strategies to increase brand awareness, engage and retain members, and drive revenue growth.
DAY TO DAY AS A DIGITAL MARKETING SPECIALIST
As a Digital Marketing Specialist at Greenville Federal Credit Union, you will play a pivotal role in enhancing our member acquisition and product adoption strategies. You'll identify and leverage the most effective digital tools, implementing programmatic and operational initiatives through our automation platform alongside external marketing tactics. Your expertise will drive multi-channel marketing automation strategies aimed at fostering member growth while ensuring that you stay well-versed in our comprehensive range of credit union services and products.
By utilizing data and analytics, you'll segment target audiences, conduct tests, and enhance productivity, conversion rates, and overall campaign ROI, contributing directly to our sales growth. Join us to make a measurable impact in our community and help us thrive in an increasingly digital world!
WHAT WE'RE LOOKING FOR IN A DIGITAL MARKETING SPECIALIST
To excel as a Digital Marketing Specialist at Greenville Federal Credit Union, candidates should possess a bachelor's degree in business, marketing, business analytics, or a related field, or have equivalent certifications. A solid understanding of database management concepts and best practices is essential, along with proficiency in CRM platforms and tools such as Google Analytics and Google Tag Manager. The ideal candidate will have technical expertise with advanced marketing automation tools, and experience with Strum and/or Prisma platforms is a plus. Strong verbal and written communication skills are crucial, as well as the ability to present ideas effectively. Candidates should demonstrate the ability to analyze campaign effectiveness and develop actionable metrics and reports. Creativity, multi-tasking capabilities, and a results-oriented mindset are vital in delivering successful marketing outcomes within a dynamic environment.
A LITTLE ABOUT US
Greenville Federal Credit Union offers a competitive benefits package, including generous PTO, holiday pay, on-demand pay, affordable medical and dental plans, a wide array of ancillary insurance products, a competitive 401-k plan with a generous match, and a friendly work environment that emphasizes service excellence.
Greenville Federal Credit Union is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal, state, or local law.
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