Job Description
Job Description:
Job Summary:
The Sales and Marketing Manager oversees the operations, growth, and member satisfaction of the winery’s wine club while driving e-commerce and DTC sales. This role focuses on increasing membership retention, optimizing online sales channels, enhancing customer engagement, and ensuring a seamless experience for wine club members and online customers. The Operations Manager collaborates with the DTC team to enhance revenue growth and brand loyalty.
Key Responsibilities:
Wine Club Management:
• Develop and execute strategies to grow and retain wine club memberships through targeted promotions, referrals, and personalized experiences.
• Manage wine club fulfillment and shipments, ensuring timely and accurate delivery.
• Enhance the member experience by providing exceptional customer service and personalized communication.
• Analyze membership data to improve retention, engagement, and customer lifetime value.
• Plan and execute exclusive wine club events and experiences to strengthen member loyalty.
DTC Sales & E-Commerce:
• Drive DTC sales by managing the winery’s e-commerce platform, ensuring a seamless user experience.
• Optimize online storefronts, product listings, and digital marketing campaigns to increase sales conversion rates.
• Develop and implement email marketing and digital advertising strategies to promote online sales and special offers.
• Manage inventory, shipping logistics, and customer service for online orders.
• Monitor DTC sales performance, using analytics to refine marketing and pricing strategies.
Marketing & Customer Engagement:
• Collaborate with the DTC team, including hospitality, to create compelling campaigns for both wine club members and online customers.
• Leverage CRM tools and customer data to personalize outreach and offers.
• Develop loyalty programs and exclusive promotions to retain high-value customers.
Performance Tracking & Reporting:
• Analyze key performance indicators (KPIs) related to wine club growth, retention rates, online sales, and customer satisfaction.
• Prepare regular reports on sales performance, marketing effectiveness, and customer engagement.
• Identify areas for improvement and recommend innovative strategies to optimize revenue streams.
Shipping and Fulfillment:
• Ensure all in-house shipping is completed promptly.
• Work directly with Wine Shipping-related matters
• Monitor inventory levels and refresh as necessary.
• Review available “cold ship” options and establish summer shipping programs.
• Setup new SKUs with Wine Shipping and ShipCompliant when needed
• Approve all Shipping related expenses
• Place weekly wine orders for Tasting Room
• Inventory oversight
Other:
• Ensure all collateral including tasting room, membership, e-commerce, and any other printed materials are up to date, organized and stocked as needed
• Manage all website content
• Inventory Management
• Event calendars
• Special Offerings
• Featured Content
• Ensure all marketing materials for wholesale are up-to-date, accurate, and produced in a timely manner
Qualifications:
• Database management and entry experience required
• Proficient in MS Office with an emphasis in Excel
• Proficient in wine club CRM and Mailchimp/Klayvio
• Excellent verbal and written communication skills
• Excellent customer service skills and abilities
• High level of memory retention and strong attention to detail
• Strong problem-solving skills
• Knowledge of shipping and inventory management
Skills:
• Strong organizational skills and attention to detail.
• Excellent verbal and written communication skills.
• Ability to multitask and manage time effectively in a fast-paced environment.
• Basic computer skills, including knowledge of Microsoft Office (Word, Excel) and/or CRM software.
• A passion for wine and enthusiasm for learning more about different wine varieties, regions, and pairings is beneficial.
• Other: Ability to work evenings and weekends as necessary for events and shipments.
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Job Tags
Full time, Summer work, Weekend work, Afternoon shift,