Job Description

About FINCA International

FINCA International is deeply committed to eradicating global poverty by providing sustainable solutions that transform lives. Founded in 1984, FINCA pioneered the idea that small loans could spark lasting change in impoverished communities. For over four decades, we’ve helped millions of low-income individuals access financial services previously unavailable to them. Understanding that poverty is multidimensional, we focus on improving livelihoods, building resilience against future shocks, and providing access to education for families.

About the Role

We are seeking a dynamic Email Marketing Associate to join our global communications team and enhance FINCA’s digital engagement. In this role, you will lead the development and execution of email marketing campaigns that drive awareness, engagement, and support for FINCA’s mission. Reporting to the Senior Manager, Digital Marketing, you will be responsible for crafting compelling content, optimizing email performance, and leveraging data-driven insights to enhance our outreach.

Key Responsibilities

Email Marketing & Campaign Execution

• Lead end-to-end email campaign creation in Salesforce MCAE (Marketing Cloud Account Engagement) for fundraising appeals, newsletters, event invitations, and marketing communications.
• Build, test, and deploy targeted email campaigns, ensuring high-quality design, responsiveness, and compliance with brand guidelines.
• Perform A/B testing to optimize subject lines, content, and design for maximum engagement.
• Segment email audiences to improve engagement and conversion rates.
• Monitor email deliverability and collaborate with digital agencies and IT teams to improve email performance.
• Ensure compliance with email marketing regulations (CAN-SPAM, CCPA) and industry best practices.

Content Creation & Strategy

• Develop compelling email content and assist with blogs, donor materials, and other digital communications.
• Maintain the email content calendar and ensure timely updates across digital platforms.
• Ensure messaging is consistent with FINCA’s voice and branding.

Reporting & Data Analysis

• Track email KPIs (open rates, click-through rates, conversions) and provide insights for continuous improvement.
• Collaborate with FINCA’s digital marketing agency to enhance reporting and fill data gaps.

Administrative & CRM Management

• Help manage Salesforce marketing lists and ensure data accuracy.
• Maintain the marketing campaign calendar, aligning activities with fundraising, events, and communications teams.

About You

• A detail-oriented email marketing professional with 3+ years of experience. Proficient in Salesforce MCAE or similar email automation platforms.
• Skilled in HTML/CSS and basic graphic design for email marketing.
• Analytical, with experience using tools like Google Analytics to track campaign performance.
• A strong writer and storyteller who can engage diverse audiences.
• Comfortable managing multiple projects with tight deadlines in a fast-paced nonprofit environment.
• Experience with Luminate Online or RENXT is a plus.

TRAVEL REQUIREMENTS

10% of time Availability to travel domestically or internationally and on weekends if needed.

How to Apply

Please submit a cover letter and CV in one combined PDF file.

Job Tags

Similar Jobs