The Manager, Brand Marketing, is responsible for developing and executing strategic initiatives to promote brand visibility, drive customer acquisition (car count), and enhance brand loyalty within the competitive automotive tire and service business. This role requires working directly with franchisees to oversee marketing campaigns, managing brand partnerships, analyzing market trends, and ensuring brand consistency across all customer touchpoints. This role requires a strategic thinker with a deep understanding of consumer behavior, data analytics, and digital marketing to create and optimize loyalty initiatives that align with the company's brand and business objectives.
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