Job Description

A marketing associate is responsible for planning and implementing marketing and advertising activities. They understand the extensive details of marketing and are familiar with ways to analyze market research and customers' behavior. Marketing Associates help collect data, forecast trends, and assess customer satisfaction.

Requirements

Responsibilities

1. Develop, implement, and track digital marketing campaigns
2. Organize, set up booths, and attend industry trade shows and events
3. Collaborate with other internal teams to develop and monitor strategic marketing initiatives
4. Analyze and report on the performance and efficiency of campaigns
5. Conduct market research and analyze trends to identify new marketing opportunities
6. Develop and create marketing materials and ensure brand guidelines are met
7. Work with external agencies and vendors to execute marketing programs
8. Marketing Automation - Campaigns and Optimization within Hubspot
9. Content Creation and marketing materials design
10. Collaborate with Sales organization with client engagement efforts
11. Assist Company’s Marketing head with various department priorities and initiatives

Qualifications

1. Bachelor's degree in business administration, marketing, communications, or a related field
2. Candidates with an Associates degree and commensurate experience will also be considered.
3. 1-2 years of experience working in the Hubspot marketing suite
4. Excellent understanding of digital marketing concepts and best practices
5. Experience with B2C social media, email campaigns, and SEO/SEM

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