Senior Marketing Analyst (Digital Ad Agency) - REMOTE Job at Blue Wheel Media, Michigan

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  • Blue Wheel Media
  • Michigan

Job Description

We are seeking a strategic and technically skilled Senior Data Analyst to join our marketing analytics team. This role is ideal for someone passionate about data-driven marketing, with a strong background in digital campaign analysis and hands-on experience with Amazon Marketing Cloud (AMC) . You will play a key role in uncovering insights that drive performance across paid media, social, email, and retail channels.

Key Responsibilities

Marketing Analytics & Problem Solving

  • Analyze campaign performance across digital channels to identify trends, gaps, and optimization opportunities.
  • Conduct deep-dive analyses using AMC to support marketing strategy and performance optimization.
  • Collaborate with account managers and strategists to define KPIs and solve client-specific marketing challenges.
  • Lead complex analyses and develop predictive models to forecast marketing outcomes.
  • Deliver strategic insights that influence campaign direction and client strategy.

Amazon Marketing Cloud (AMC) Expertise

  • Leverage AMC's SQL-based environment to extract, transform, and analyze audience and campaign data.
  • Build custom queries to understand customer journeys, media exposure, and conversion paths.
  • Create audiences based on client needs and data trends.
  • Develop AMC dashboards and reporting templates to visualize performance and attribution.
  • Stay current with AMC feature updates and best practices to maximize platform value.
  • Partner with media teams to translate AMC insights into actionable recommendations.

Communication & Collaboration

  • Serve as the day-to-day analytics lead for assigned clients, managing cross-departmental communication.
  • Translate complex data findings into clear, actionable insights for both technical and non-technical stakeholders.
  • Create dashboards and reports that effectively communicate campaign performance and customer behavior.
  • Provide constructive feedback to junior analysts and communicate roadblocks or deadline risks to leadership.

Reliability & Ownership

  • Ensure timely delivery of recurring reports and ad hoc analyses.
  • Maintain accuracy and consistency in data handling and reporting.
  • Follow established processes and escalate issues when necessary.
  • Take ownership of analytics tasks from start to finish, ensuring compliance with data privacy and governance policies.

Mentorship & Leadership

  • Mentor junior analysts and s upport project coordination .
  • Participate in team reviews and retrospectives to refine data approaches and improve reporting accuracy.

Required Skills & Qualifications

  • Strong understanding of marketing metrics and their business impact.
  • Experience with AMC and other clean rooms.
  • Proficiency in:
  • SQL, Python/R
  • Advanced Excel
  • Data Visualization Tools (e.g., Tableau, Looker, Qlik )
  • Ad Servers, Marketing Automation Tools
  • Web Analytics, Paid Media, Social, Retail Data
  • Familiarity with campaign tagging, UTM tracking, and attribution modeling.
  • Experience supporting A/B testing, customer segmentation, and predictive modeling.

Background

  • Years of experience: 5+
  • Bachelors Degree in Marketing Analytics , Data Science , Statistics, Economics, or Computer Science preferred.

Soft Skills

  • Growth mindset and eagerness to learn from peers and mentors.
  • Ability to provide and receive feedback constructively.
  • Strong organizational skills and attention to detail.

 

Job Tags

Full time, Remote work,

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