Job Description

Position Overview

As a senior creative leader, the VP, Creative Copy, sets the vision and drives the voice for integrated communications across market access, payer, and patient support initiatives. This individual brings a deep understanding of the strategic, scientific, and practical nuances of healthcare communications, partnering with clients, creative/art teams, strategy, and medical experts to deliver compelling storytelling and solutions that meet business and patient needs.

Key Responsibilities

• Own the creative direction for copy across all payer, access, and patient support projects, ensuring accuracy, engagement, and alignment with client and brand strategy.
• Lead, mentor, and inspire copywriters and cross-functional creative teams; foster a culture of innovation, accountability, and high standards.
• Oversee large portfolios and guide the creative ideation through execution over multiple brands, acting as primary creative contact for clients and internal partners.
• Develop messaging, campaigns, and copy platforms for AMCP dossiers, payer value stories, access campaigns, patient support materials, field resources, and digital/print assets.
• Collaborate with account, strategy, medical, and art leads to deliver cohesive, data-driven creative solutions for both HCPs and payers.
• Ensure scientific accuracy and regulatory compliance throughout all copy and bring expertise on US and global payer/market access requirements.
• Partner directly with client senior leadership on strategic planning, creative presentations, business growth, and new business pitches.
• Lead by example in presenting concept and strategy, driving agency reputation for creative excellence within the payer and patient services space.
• Oversee workflow, team utilization, and creative resourcing; identify and close skill gaps, coaching teams to new levels of performance.

Qualifications

• Bachelor's degree in a scientific, communications, or related field; advanced degree is a plus.
• 10+ years in healthcare/pharma agency copywriting, including 35+ years in creative leadership roles (VP/ACD/CD or higher), overseeing market access, payer, or patient support initiatives.
• Demonstrated expertise in developing compelling, fully integrated payer and market access campaigns and asset suites for diverse audiences.
• Deep knowledge of US and global payer environment, with a track record across AMCP, access value stories, reimbursement/patient access campaigns, and payer engagement.
• Proven ability to translate complex clinical/scientific data and value propositions into engaging copy for payers, providers, and patients.
• Masterful communication and presentation skills; comfortable driving both internal and client meetingsoften at the executive/brand leader level.
• Creative portfolio that showcases cross-platform/lifecycle work in market access, payer, and patient support services.
• Agency experience working with high-profile brands and multi-disciplinary teams, ideally in fast-paced, entrepreneurial, or start-up environments.
• Strong mentorship, organizational, and collaboration skills.

Preferred

• Experience launching high-science, specialty, or accelerated-approval brands.
• History of award-winning creative campaigns and agency leadership roles.
• PhD and PharmD preferred

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