Job Description

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button. If you would like to bookmark this position for later review, click on the Bookmark link. If you would like to print a copy of this position for your records, click on the Print Preview link. Please see Special Instructions for more details. Required Application Materials All applicants are required to submit: A completed online District application form (go to to complete the application and to apply for this position). A resume that details all relevant education, training, and other work experience. A cover letter of no more than 3 pages that addresses the applicant’s cultural competence, sensitivity to and understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty and staff as well as the applicant’s qualifications as they relate to the requirements, knowledge, skills, and abilities listed in this announcement. Candidates for interview will be selected from among those who most closely meet the requirements and knowledge, skills, and abilities. Meeting the minimum qualifications does not guarantee an interview. As part of the interview process, candidates may be asked to demonstrate job-related knowledge and skills. Position Information Posting Number: 20141947S Position Number: TBA Percentage of Full Time: 100% FLSA: Non-Exempt (accrues overtime) Months per Year: 12 Min Salary: $84,792 (annual) Max Salary: $108,312 (annual) Position Type: Classified Positions Who We Are The San Mateo County Community College District is committed to achieving educational equity for all students. As outlined in the District’s Strategic Plan, “success, equity, and social justice for our students are longstanding goals.” The District’s “Students First” Strategic Plan is focused on "Student Success, Equity and Social Justice.” We provide students with a rich and dynamic learning experience that embraces our commitment to provide quality education and promote life-long learning — emphasizing collaboration and engaging students in and out of the classroom, encouraging them to realize their goals, and to become global citizens and socially responsible leaders. The Position This is professional work at the action level involved in planning, implementing and evaluating and executing a student recruitment program for a community college. Under direction, the position analyzes marketing, enrollment, and retention trends to strategically plan a variety of recruitment programs, services, and outreach activities related to enhancing college admissions, retention, and community partnerships. Public contact is extensive and includes staff, students, outside educational institutions, community organizations, businesses and the general public for the purpose of exchanging enrollment services information. A high degree of independent judgment and creativity is required, within the scope of the classification, to develop original and collaborative plans for recruitment and related services, marketing campaigns, programs and activities, and to establish and maintain effective working relationships. Duties and Responsibilities Exchanges information with management and other staff, outside educational institutions, community and business representatives, media representatives and others regarding outreach, enrollment, retention and related services; confers with College staff to strategically-plan informational campaigns, publicity materials, outreach activities and recruitment objectives; makes presentations to small and large groups to provide information about College and District programs, courses, student support services, activities, short- and long-range plans; meets with faculty and management staff to present and discuss recruitment and retention issues; drives a motor vehicle to off-site locations to attend meetings, special events, workshops, and other activities to obtain current information; designs, coordinates and conducts campus tours for potential students. Plans, develops, implements and evaluates student recruitment programs, activities and services, in conjunction with other staff, students, other educational institutions and business/community representatives. Researches student enrollment and retention history and trends for use in developing correspondence, surveys, and other materials for outreach to potential and current students; organizes and conducts focus groups and other research group meetings of community and business representatives to survey, compile and assess local input on college climate, potential student concerns and goals, courses offered, services provided, labor market resources, and other recruitment and retention issues. Uses a variety of computer software to set up and maintain demographic, statistical and other data related to student enrollment, retention and follow-up; researches, compiles data for, formats and prepares special and regular reports and presentations. Selects, trains, and directs the work of student assistants in recruitment and outreach services. Collaborates with enrollment services, instructional and other college staff to develop recruitment and retention campaigns that target specific college courses, majors, and programs; meets with high school and other educational institution representatives to compile data related to potential student interests, scholastic goals, demographics and other topics. Minimum Qualifications A combination of education and experience equivalent to possession of a Bachelor’s Degree in Marketing, Communications or a closely related field. Successful work experience of increasing responsibility. Demonstrated cultural competence, sensitivity to and understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty, and staff. Experience with research, data collection, formatting and analysis. Demonstrated skill in written and oral communication, including public speaking. Experience with program planning, implementation and evaluation. Experience using a variety of computer software to set up and maintain files, prepare correspondence, reports and other written materials. Experience directing the work of others. Possession of a valid California Driver’s License and the ability to drive to off-site locations are required. Knowledge, Skills and Abilities Knowledge of College, District, and feeder school goals and objectives relative to student enrollment and retention. Knowledge of community, current and potential student demographics, financial status, and other fundamental data used in planning recruitment and retention campaigns. Skill in research methodologies, resources, data analysis, and documentation. Skill in respectful, sensitive communication with people at all levels within organizations who are diverse in their academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds. Skill in oral communication, including public speaking. Skill in written communication. Skill in directing the work of others. Skill in using a variety of computer software for research, presentations, and documentation. Skill in program planning, implementation and evaluation. Skill in working accurately under deadline pressure. Ability to work effectively as part of a customer service team. Physical Requirements This classification requires attention to detail; work under deadline pressure; data comparison and analysis; visual comparison and acuity; tact, sensitivity; flexibility and adaptability; public speaking; persuasive communication; negotiation; directing and coordinating the work of individuals and groups; driving a motor vehicle to off-site locations; prioritization and multi-tasking in order to perform the essential functions. Preferred Qualifications Benefits include paid holidays, vacation and sick leave. The District pays all or a portion of monthly medical plan premiums (depending on the coverage) and pays all of the monthly dental and vision plan premiums for employees and eligible dependents. Additional paid benefits include life insurance, salary continuance insurance, and an Employee Assistance Program. Classified employees participate in the Public Employees’ Retirement System, a defined-benefit retirement plan through the State of California. Optional tax-deferred 403(b) and 457 retirement plans are also available. Open Date Open Date 02/04/2025 First Review Date First Review Date 03/06/2025 Close Date Open Until Filled Yes Special Instructions Summary Conditions of Employment Prior to employment, the selected candidate will be required to complete the following: Submit official transcripts (applies to all faculty or educational administrative positions). Submit verifications of prior employment. Satisfactory references. Successfully being cleared for employment through the background checking process. Present original documents for proof of eligibility to work in the United States. Approval of your employment by the SMCCCD Board of Trustees. Provide a certificate of Tuberculosis exam for initial employment. Have fingerprints taken by a Live Scan computer (Clearance must be received prior to first day of employment). EEO Statement The San Mateo County Community College District is an Equal Opportunity Employer that seeks to employ individuals who represent the rich diversity of cultures, language groups, and abilities of its surrounding communities. Accommodations Applicants who have disabilities may request that special accommodations be made in order to complete the selection process. Accommodation requests and a copy of the Americans with Disabilities Act applicant procedures can be made by completing our: Applicant Reasonable Accommodation Request Form . Annual Security Report San Mateo County Community College District’s (SMCCCD) 2024 Annual Security Report (ASR), required by the Clery Act, includes statistics for the previous three years (2021–2023) concerning reported crimes that occurred on campus; in certain off-campus buildings owned or controlled by SMCCCD; and on public property within, or immediately adjacent to and accessible from SMCCCD. The 2024 Annual Security Report also outlines various campus safety and security policies concerning crime reporting, prevention and response to sexual and gender violence, alcohol and drug use, crime prevention, emergency response and evacuation procedures, and other matters. Supplemental Questions Required fields are indicated with an asterisk (*). * Are you a current or former employee of a CalPERS agency? Yes No * If yes, are you a CalPERS retiree? Yes No * Do you possess a combination of education and experience equivalent to a Bachelor's degree in marketing, communications, or a closely related field? Yes No * Can you demonstrate successful related work experience of increasing responsibility? Yes No * Can you demonstrate cultural competence, a sensitivity to, and an understanding of the diverse academic, socioeconomic, ethnic, neurodivergent, and LGBTQIA+ backgrounds of community college students, faculty, and staff? Yes No * Can you demonstrate experience with research, data collection, formatting and analysis? Yes No * Can you demonstrate skill in oral and written communication, including public speaking? Yes No * Have you had work experience that includes program planning, implementation, and evaluation? Yes No * Can you demonstrate experience with the use of a variety of computer software to set up and maintain files, prepare correspondence, reports and other written materials? Yes No * Do you have experience in directing the work of others? Yes No * Do you possess a valid California Driver’s License (or the ability to obtain one) and the ability to drive a motor vehicle to off-site locations? Yes No #J-18808-Ljbffr San Mateo County Community College District

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