Job Description

Location: Remote in Germany or Austria | Category: Marketing The Role We are looking for a passionate, results-driven Digital Marketing professional to join our growing global Marketing team. CitNOW, part of CitNOW Group, provides market-leading automotive software solutions and has several successful partnerships with major OEMs such as BMW Group and Mercedes-Benz. Having been established in the DACH market for 10+ years we have now reached an exciting period of growth, and we are looking for a Digital Demand Generation Specialist who can drive our ambitious plans. This role is key to the success of our business acceleration and will manage the digital marketing activities for our DACH and Poland markets (DACHP). The Digital Marketing Manager will have autonomy over planning, development and management of regional campaigns, content and copy to drive demand generation, customer retention and build awareness. We’re seeking someone with a strategic mindset and hands‑on execution ability to drive strategic marketing initiatives in the region. CitNOW Group offers a collaborative working environment, as part of a close‑knit team, where your contribution will make a significant impact. We are proud of our ‘One Team’ ethos and are excited to find someone who shares our values to join our team. Key responsibilities Plan and execute digital marketing campaigns across paid search, display, social media, email and SEO Execute the strategic marketing plan in the DACH region, localising and translating when necessary Develop and execute a regional cross‑channel marketing plan to drive growth, customer retention and maximise ROI Develop and manage content and copy for blogs, social media and website Monitor, analyse, test and report on campaign performance using tools like HubSpot and Google Analytics Collaborate with local DACHP team members and the central marketing team to align digital strategies with the overall marketing plan Maintain an awareness of how AI is shaping digital marketing with a pro‑active approach to exploring AI tools for automation, personalisation and performance Drive the digital direction through website optimisation, maintain website content, social posting, implementation of a keyword strategy and PPC Our Brand Values We are powered by our people We make it happen We are always learning We are One Team Knowledge & Skills: Fluency in German with very good English skills 3-5 years of experience in a digital marketing role, ideally in the B2B SaaS industry Excellent analytical and problem‑solving abilities, with the ability to work in a fast‑paced environment Proficiency in Google Ads, Meta Business Suite, SEO tools, Google Analytics, HubSpot and Salesforce A strategic thinker, with the ability to align marketing activity to business goals #J-18808-Ljbffr CitNOW Group

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