Google Ads Specialist Job at LinkedSelling, York, PA

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  • LinkedSelling
  • York, PA

Job Description

Benefits: 401(k) 401(k) matching Competitive salary Flexible schedule Paid time off We're hiring for a Google Ads specialist who will manage a roster of clients and have the following responsibilities. Core Responsibilities: Campaign Strategy and Planning: Develop and implement strategies to target specific audiences, considering factors like location, device, and demographics. Campaign Creation and Management: Set up and manage Google Ads campaigns, including search, display, and video campaigns. Keyword Research and Targeting: Conduct thorough keyword research to identify relevant and high-performing keywords for targeting in ad campaigns. Ad Copy Development: Create compelling ad copy that attracts the target audience and encourages clicks, including engaging headlines and calls to action. Bidding and Budget Management: Manage bids and budgets effectively to optimize campaign performance and achieve desired advertising objectives. Performance Monitoring and Analysis: Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Optimization and Testing: Continuously optimize campaigns by running tests, modifying bids, and adjusting targeting to improve performance and ROI. Reporting: Create periodic reports for clients and account managers. Staying Up-to-Date: Keep abreast of the latest trends and best practices in Google Ads and digital marketing. Collaboration: Work with other team members to ensure alignment and achieve overall marketing goals. Job Requirements:

  • Minimum 1+ years of experience managing Google ads and/or PPC campaigns
  • 1-3 years of Client Relationship Management experience
  • Strong understanding of data and analytics and how to interpret it to optimize campaigns
  • Organized and detail-oriented
  • Clear and concise communicator
Personal Attributes and Skills to Be Successful: The ideal candidate will love learning about new developments in social media & digital marketing, intellectual growth, and being part of a dynamic and fast-paced team. You’ll go above and beyond to meet your customer’s needs & serve as a coach to your clients on how to best optimize their campaigns. The ideal candidate is both results oriented, thriving in an environment where the bar is set high and goals are achieved, as well as strategic, with a desire to devise new and creative solutions to implement on marketing campaigns. Successful Account Managers are organized, able to take information from multiple sources and succinctly distill it into our proprietary tracking systems. The ideal candidate will have an aptitude for analyzing data to review and check details to ensure that each campaign is optimized. Strong verbal and written communications are a must, both for clearly articulating your goals to the client, as well as building trust and rapport and for writing successful copy for direct marketing campaigns. Self-management is key, knowing how to prioritize time and activities to get the most impact from the activities performed as well as follow-through, finishing that which is started will truly make the account manager successful in this position. This is a Remote position hiring US based candidates only. Flexible work from home options available. LinkedSelling

Job Tags

Remote job, Flexible hours,

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