Job Description
Job Title: Marketing and Advertising Specialist
Location: 25 Gibson Street, Watervliet Arsenal, NY
Type: Full-Time, Onsite (Monday–Friday, 8:00 AM–4:30 PM)
Company: The MAASAI Group, LLC
Position Summary:
The Marketing and Advertising Specialist leads digital campaigns supporting NYARNG recruiting efforts. The position requires hands-on social media management, ad performance analytics, and strategic coordination to meet strength goals.
Key Responsibilities:
Design and execute digital/social media marketing strategies, including 2+ daily posts across multiple platforms.
Manage a $9,000 monthly advertising budget and deliver analytics reports.
Create multimedia recruiting content and marketing collateral that meet ARNG branding and Section 508 accessibility requirements.
Develop annual and monthly campaign plans based on RRBN guidance.
Conduct geotargeted advertising, keyword analysis, and A/B testing to optimize lead generation and conversions.
Coordinate closely with RRBN leadership and public affairs teams.
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