Job Description
Job Description The Email Booked Guest Specialist is responsible for managing and optimizing pre-cruise digital communication programs for booked guests. This includes developing and executing strategies for email and app notifications that drive engagement, revenue, and operational efficiency. The role collaborates extensively with cross-functional teams-such as Shore Excursions, Dining, Spa, Retail, Entertainment, and Guest Services-to ensure alignment of messaging and prioritization of initiatives. The Specialist oversees campaign implementation, monitors performance metrics, and provides actionable insights to enhance segmentation, personalization, and overall program effectiveness.
Essential Functions: - Partner with key stakeholders across guest revenue, operations, and merchandising teams to develop, prioritize, and execute the booked guest email and app notification strategy. Ensure alignment with business objectives and deliver a seamless pre-cruise communication experience that drives engagement and revenue. Oversee the implementation of outbound email and app notifications, leveraging in-house creative, development, and operations teams.
- Provide timely, comprehensive reporting on program performance to key internal partners-including guest commerce, operations, trade marketing, business intelligence, and merchandising. Deliver clear, actionable insights that strengthen segmentation, personalization, and overall communication strategy to maximize guest engagement and revenue. Analyze and present key communication KPIs such as email performance, traffic, revenue, and operational metrics, emphasizing data-driven decision-making to optimize results and achieve business goals.
- Support leadership in implementation of outbound email and app notifications, leveraging in-house creative, development, and operations resources. Monitor and analyze key performance indicators-including email engagement, traffic, revenue impact, and operational metrics-to identify trends and optimize campaign effectiveness. Maintain the pre-cruise and onboard communication calendars to ensure timely delivery of all guest notifications. Ensure flawless delivery through QA, rendering checks, and data validation.
- Actively participate in team meetings to brainstorm new ideas, test emerging technologies, and refine campaign strategies. Collaborate on optimization initiatives and A/B testing concepts (subject lines, creative, send time, and personalization) to improve response rates and marketing ROI, ensuring the program remains agile and competitive. Support BG merchandising manager and personalization manager on marketing initiatives.
Qualifications: - Bachelor's Degree - Marketing
- 2+ years experience in marketing, marketing automation, or email communication
- Experience with travel industry preferred
- Excellent communication and presentation skills with a thorough understanding of how to communicate effectively in direct marketing channels
- Experience working in a corporate environment that required planning amongst cross-functional business units
- Ability to analyse results to help make program enhancements over time
- Understanding of creative process to implement email programs
- Ability to be both a team player and individual performer.
- Advanced proficiency in the MS Office Suite, Power Point, Excel ESP providers like Exact Target, Mailchimp.
Knowledge, Skills & Abilities: - The Email Booked Guest Specialist oversees the pre-cruise digital guest communication programs for booked guests. This includes aligning strategy and prioritization with key revenue and operations stakeholders within internal teams, including Shore Excursions, Bar, Spa Treatments, Dining, and Retail; as well as operations, guest support, and entertainment awareness initiatives.
- This position requires strong analytical and strategic thinking to address challenges such as balancing competing priorities across multiple revenue streams, optimizing communication timing and content for diverse guest segments, and improving engagement in a highly dynamic environment. The Specialist must interpret complex data sets, identify trends, and recommend enhancements to maximize conversion and guest satisfaction. Additionally, the role involves troubleshooting operational issues related to campaign execution and collaborating with creative and technical teams to ensure seamless delivery of communications.
- The Email Booked Guest Specialist plays a critical role in driving pre-cruise revenue and enhancing the guest experience through targeted, timely, and relevant communications. By improving engagement and conversion rates for onboard purchases and experiences, the role directly contributes to revenue growth and operational efficiency. Effective execution of this program also strengthens brand perception and guest loyalty, ensuring that booked guests are well-informed and excited about their upcoming cruise.
- While this role does not have direct reports, it demonstrates leadership through influence and collaboration. The Specialist acts as a key liaison between marketing, operations, and revenue teams, ensuring alignment of strategies and priorities. By providing data-driven insights and championing best practices in digital communication, the Specialist guides stakeholders toward decisions that optimize guest engagement and business outcomes. The role also fosters innovation by recommending new technologies, testing methodologies, and creative approaches to improve program performance.
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel: None or very little travel likely
Work Conditions: Work beyond normal business hours or on weekends may be required occasionally to support business needs, projects, or operations.
This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
- Health Benefits:
- Cost-effective medical, dental and vision plans
- Employee Assistance Program and other mental health resources
- Additional programs include company paid term life insurance and disability coverage
- Financial Benefits:
- 401(k) plan that includes a company match
- Employee Stock Purchase plan
- Paid Time Off
- Holidays - All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.
- Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
- Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
- Other Benefits
- Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
- Personal and professional learning and development resources including tuition reimbursement
- On-site Fitness center at our Miami campus
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About Us About Us
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world's most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.
Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
Job Tags
Full time, Part time, Local area, Relocation, Monday to Friday, Weekend work,